KellyLovesType
art direction + design
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Halt and Catch Fire

Role: Art Director and Designer / Agency: MXM / Client: AMC

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S3 California Dreamin' Campaign

S3 California Dreamin' Campaign

The women of Halt and Catch Fire are running the show now and taking the operation from Texas to Silicone Valley. This sassy, alliterative content series teases the new direction of the show with bright, bold visuals and language. The colors were inspired by California street art from the 80s with a texture that ties back to the technology theme of the show overall.

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S3 Premiere Countdown Campaign

S3 Premiere Countdown Campaign

Content series released prior to the season 3 premiere to generate excitement for the new season. Imagery featured character portraits, California colors, and abstract technology vibes.

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S3 Pre-Premiere Quote Campaign

S3 Pre-Premiere Quote Campaign

This series of premiere quotes features portraits that have a much darker vibe from the previous seasons—indicating that things are about to get much harder for our beloved main characters.

Gamer Recipes

Gamer Recipes

A series created to tap into the gross, weird, and inventive food combos that gamers and coders create both on the show and in real life.