The Walking Dead: Season Finale Teaser
Leading up to the season finale, we were embargoed from releasing imagery from the episode but needed content to engage our audience. I conceived and created this teaser video featuring a simple type treatment and an eerie sound clip from the previous episode that would encourage the feeling of anticipation, anxiety, and excitement in our fans. This piece of content was shared organically by almost all of the cast members, resulting in incredible reach across all of our channels.
#FinaleIn6Words Live Twitter Activation
The Season 6 finale of The Walking Dead was one of the most anticipated in the history of the show, with the introduction of Negan. To treat our fans, we developed a live Twitter activation for the day of the premiere. Throughout the week, our engagement team asked fans to send us their #FinaleIn6Words. The day of the finale, I created custom graphics for 200 users that featured their 6 words, Twitter handle, and were tweeted to them publicly from The Walking Dead's Twitter handle. The activation was so successful that the client asked us to replicate the activation for the premiere of Fear the Walking Dead the following week.
San Diego Comic Con
Creative content released to support on-the-ground activation and efforts at San Diego Comic Con. Our goal was to make our at-home fans feel like they were there, with imagery teasing the SDCC Trailer that supported a Facebook Live, plus social giveaways for TWD merch.
Premiere Countdown Campaign
Content series released to tease and excite the audience for the upcoming season premiere. Our audience was most passionate about the characters themselves, so we featured their favorites as much as possible.
In-Season Episodic Quotes
Content series released weekly featuring quotes and imagery from that Sunday's episode. These were used for recap purposes and to encourage fans who hadn't watched yet to watch the episode to see what all of the buzz was about. Visually, our goal was to create imagery that didn't deviate too far from the visuals our audience was familiar with, but give some depth to the story.